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Exactly what do the stats reveal? Well, the main statistic for me personally is definitely the approximated refund rate. I gain this from looking at the EPS figure, which would be 50% of the price, minus the Clickbank fee, if there were no refunds. If those don’t match then either
(a) there have been refunds
(b) the merchant changed the price
(c) the seller is selling numerous products via the same CB account
(d) I’ve estimated the price wrongly above
So, as you can see, it isn’t, regrettably, the most accurate of statistics. Here though, if it’s correct at 3.05 it is extremely low and tells us that almost all customers were pleased with the product.
(a) there have been refunds
(b) the merchant changed the price
(c) the seller is selling numerous products via the same CB account
(d) I’ve estimated the price wrongly above
So, as you can see, it isn’t, regrettably, the most accurate of statistics. Here though, if it’s correct at 3.05 it is extremely low and tells us that almost all customers were pleased with the product.
An additional statistic we can look at is called the Gravity. This gives us an idea of the number of affiliates that have been selling the product . Products with a lot of gravity are very popular ones, but that does not necessarily mean they are any good. In the same way, low gravity products, might be great but merely haven’t got the recognition yet. For this product the gravity of 4.22738 is standard.
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